U+ launched a untact store in Jong-Ro, Seoul, Korea. As many people were unfamiliar with the concept of a contactless store and unsure how to approach it, I led the production of content aimed at explaining and facilitating the experience of the store.
2021
Client
- Hsad
Production
- I M Fine
Roles and Responsibilities
Project Management
The content creation was commissioned by HSAD, and the video content was produced by BICTURE. I handled overall project management and content direction.