At “Kia 360 Heritage” located in Apgujeong, Seoul, South Korea, you can experience Kia’s first heritage exhibition content, showcasing the heritage stories that have been shared with customers over time, and the ongoing movement towards the future, all through digital media.
I M Fine has developed a total of three types of content solutions.
– Heritage Zone
Navigate through 13 immersive Kia Heritage Stories (Bold/Enriching/Progressive Movement) using a jog dial on the 75-inch display screen, in restored footage of past Kia vehicles such as T-600 and Brisa.
– Welcoming Zone
Utilize 18 digital frames of various sizes to depict Kia’s journey of growth based on real customer experiences from the past to the present. This presentation offers insights into future growth and diverse inspirations.
– Sync Player
This solution enables the synchronization of central and surround media, allowing viewers to watch a panoramic Kia heritage story video. During the docent experience, promoters can control the video viewing through the player tablet by pressing buttons.
2023
Service
- Installation
Client
- Innocean
Production
- I M Fine
Roles and Responsibilities
Direction
As the project director, I took charge of overseeing the overall direction and management, including project planning, personnel management, and installation tasks.