I M fine presented interactive media content ‘Emotion’ and ‘Imagine’ at ‘Le Space,’ the largest immersive media art exhibition hall in Korea, located at Inspire Entertainment Resort on Yeongjong Island, Incheon.
‘Emotion’ brings the audience’s ’emotions’ to life as flames representing the neural network of the brain in the darkness. Through camera sensors installed in the entrance passage, the emotions of the entering audience are detected and analyzed in real-time. The moment they enter the exhibition hall, one of four emotions (excitement, comfort, joy, calm) is visually implemented as a neural fireworks display across 16 acrylics, with fantastic light and sound. At the same time, visitors can visually observe their beautifully blossoming emotions, immersing themselves more deeply into their feelings. This type of experiential content by I M fine is considered a step forward from traditional media art, creating a space that directly connects with the audience.
‘Imagine’ is conceptualized and designed around the world of ‘imagination’ within neurons. The space features two themes: daydreaming during the day and the world of dreams at night. The neuron network extends from the center of the floor, naturally guiding visitors to the synapse points, where creatures are generated. At the synapse points, the particle motions of the creatures generated at these points encourage audience participation.
Each creature has its unique personality and characteristics. The seven types of creatures – SPHERE (cheerfulness), CUBE (boldness), SPIKY (freedom), SOFT (cuteness), FLUFFY (kindness), STONE (relaxation), and LINE (adventure) – are expressed in various forms and motions by combining elements of color, shape, texture, and movement.
In this fantastical space where endless imagination is materialized, visitors encounter and coexist with their imaginary friends and freely explore the environment.
2024
Service
- Installation
Client
- HYUNDAI FUTURENET
Production
- I M Fine
Roles and Responsibilities
Project Management
The media art I direct focuses on creating a uniquely interactive space. Unlike other works that are primarily video-based, my goal is to deliver a volumetric visual experience where the entire space engages interactively. This ensures that the audience not only views the art but becomes an integral part of the immersive experience.