We created an interactive media solution called “Error in the Beat” for HAUS SHANGHAI, Gentle Monster’s store in Shanghai, China.
As the audience moves away or closer to the screen, the dancers appearing on the screen transform and move in unique ways according to the music and the audience’s movements.
2021
Service
- Installation
Client
- Gentle Monster
Production
- I M Fine
Awards & Mentions
- 2022 Red Dot_Brand & Communication
Roles and Responsibilities
Project Management
As the project director, I took charge of overseeing the overall direction and management, including project planning, personnel management, and installation tasks.
UX/UI leading
We designed the UX/UI with the goal of delivering a new experience through the fixed wall and the moving position of people.Without any instructions, we created an affordance that allows people to naturally participate, depicting the distance from the wall as a narrative.Various stories depending on the location were directed into dances that could showcase Gentle Monster’s branding image.Instead of simple 3D character movements, we focused on more realistic expressions through cloth simulations.