2024 CES  HD Hyundai Experience Solutions Las Vegas

In January 2024, I M fine developed four pieces of content to demonstrate HD Hyundai’s advanced technology at the world’s largest electronics exhibition, ‘CES 2024,’ held in Las Vegas, USA. HD Hyundai’s exhibition hall, covering an area of approximately 11,000 square feet, was divided into three themed zones: Future Xite, Twin Xite, and Zero Xite. I M fine was responsible for developing experiential content for the Twin Xite and Zero Xite, captivating visitors’ attention. In the Twin Xite, which showcases HD Hyundai’s digital twin-based remote control and operation solution that transcends spatial and temporal limitations, I M fine utilized large LEDs and simulators to realistically recreate mining environments. They developed three experiential contents: ‘Simulation Mode,’ where visitors could perform missions like avoiding obstacles and mining in a digital environment to experience HD Hyundai’s wheel loader technology; ‘Remote Control Mode,’ which enabled live demonstrations by receiving remote video feeds from five cameras mounted on a wheel loader located about 3,000 km away in Atlanta; and ‘Smart Dashboard,’ an interactive and intuitive display of how HD Hyundai addresses problems in future infrastructure construction sites (land and sea).

In the Zero Xite, which introduces an eco-friendly energy value chain aiming for global decarbonization, I M fine added dimensionality by implementing 24 multi-visions in a curved shape, with a layered circle display for Zoom-In and detailed explanations. Visitors could use a tablet to select scenarios, which were presented through Multi-vision Sync Play technology, effectively conveying HD Hyundai’s efforts towards achieving a Zero Emission era in an engaging manner.