Samsung Electronics, which is focusing on the electric field business, has conducted a new in-vehicle driving experience with I M Fine through CES 2022 in Las Vegas.
It is designed to allow drivers and passengers to experience AR content through the large bent LED display, which is highly immersive, and HUD-type display, and it delivers a new driving experience in conjunction with the Galaxy Watch worn on the wrist of the experienced person. In addition, various contents such as video meetings while driving, food orders, lighting and sound changes according to conditions were produced, and it attracted many people’s participation and interest as it was a high-profile exhibition.
2022
Service
- Installation
Client
- Cheil
Production
- I M Fine
Awards & Mentions
- Promolicious
- Site of the day
Roles and Responsibilities
Project Management
As the project director, I took charge of overseeing the overall direction and management, including project planning, personnel management, and installation tasks.
UX/UI leading
I led the conceptualization of Samsung’s Car Electronics Business Unit’s innovative technology, aiming to showcase an HUD (Heads-Up Display) style that was otherwise unattainable to the public. Additionally, I designed a new UI/UX for the HUD. When displaying LED and HUD visuals together, my direction focused on conveying the message from Samsung’s Car Electronics Business Unit in a clear and concise manner.