In 2016, Vinyl-i VLAB designed media for another one of Korea’s largest retail shops. In September 2016, they introduced three large-scale media formats at the “Starfield Hanam” and the first premium food court, PK Market’s food court media.
They installed large LED bulkheads exceeding 73cm in width, centered around the first-ever circular handrail in Korea. Throughout the entire floor, they positioned dual-sided standing screens to provide customers with more accurate event information. Additionally, they installed a large advertising board, the Media Screen, on the wall facing Ittopia on the third floor.
After its PRE-OPEN on the 5th, Starfield Hanam attracted over 1.6 million visitors within just 13 days of opening. It garnered widespread attention, with over 60,000 visitors on the first day and over 200,000 daily during the Chuseok holiday. Starfield Hanam has become a space where families can enjoy shopping all day long, filled with various contents in the first experiential shopping theme park. Vinyl-i’s media, among the diverse contents, effectively spread not only to the general public but also to professionals in related industries.
2016
Service
- Installation
Client
- the Hyundai
Production
- Vinyl-i
Roles and Responsibilities
Project Management
This project conducted an experiment with new media. The long-line bulkheads posed challenges in redefining the format and specifications of content, leading to considerations regarding UI/UX adjustments.