Vinyl-i VLAB constructed over 30 media installations at SMTOWN@coexartium located in COEX. The focus was on creating interactive media experiences for the diverse and dazzling content of artists affiliated with SMTOWN and the world-renowned entertainment company SM Entertainment (hereinafter SM.ENT). As a result, Vinyl-i’s new media, incorporating the latest technology, was installed throughout SMTOWN@coexartium.
Starting with the Welcome Tower on the 1st floor, a large media tower where actual artists welcome visitors, the TRANSLOOK installed in the SUM store selling SM.ENT goods, and the DID displays introducing the studios where artists reside serve not only to convey information but also to enhance the space.
The SMTOWN LIVErary on the 4th floor, encountered as visitors explore spaces filled with the lifestyles of their favorite artists, is a place where visitors can directly experience the vast content owned by SM.ENT through interactive media. The role of media in achieving a perfect harmony with the overall space concept and context is maximized. In particular, the jukebox and turntable, completed with a digilog concept, are new media introduced by Vinyl-i. Visitors can enjoy SM.ENT’s music and music videos, and they can also purchase a compilation album featuring their chosen tracks, specially curated by the company.
2015
Service
- Installation
Client
- SM ent
Production
- Vinyl-i
Roles and Responsibilities
Project Management
SMTOWN@coexartium was designed to deliver a new experience on each floor, with the goal of introducing entertainment business and generating revenue.